The topic of website advertising is a fairly contentious one. Site owners/operators use advertising as a way to bring in additional income, while many visitors view advertising as wasted space and an annoyance. I vaguely recall reading a comment on one blog where the respondent was of the opinion that the only reason people link to their own blog when leaving comments was to get people to click through the ads. Obviously, there is a big disconnect here, but what many people do not realize is that ads can benefit them just as much, and maybe even more than the site owner who is hosting the ads.
Obviously, just by viewing this post, you can see that I am trying to benefit from hosting banner advertisements on my blog. There’s no denying that I am going to benefit from this activity, but, I happen to also be a web surfer, and read numerous other blogs and web sites as well which also contain advertising, so I can look at things from both perspectives. With that in mind, the ads that are on this site will also be beneficial to the readers as well.
Being a surfer has enabled me to take my personal experiences and preferences and use them in choosing what types of ads I decide to host on my blog site. Not only do I choose to work with companies that have relevance to the topics which I blog about, but I also choose to display ads which also offer discounts to readers that might happen to click through to the advertiser’s own website. Whether it be a free shipping offer, or a percentage discount or a dollar-off discount, many of the offers displayed on the blog provide a dual-benefit. There is also heavy consideration of the audience demographics that must go into the advertising plan. For instance, if you run a site that attracts a largely female audience in the 18-34 demographic, running ads for a car part distributor may not be the best use of time or space. Conversely, if your site centers on shooting down debt and the use of credit cards, partnering with a credit card issuer may lessen your credibility with the visitors you target.
Of course, there is also a business side to the whole concept of running a blog, or any other type of website for that matter–the hosting, bandwidth, and domain registration do not pay for themselves. Plus, the whole idea of running a business is to make money in general and showing advertisements is and easy way to accomplish that goal. Without a steady stream of income, expansion, upgrades, and overhead expenses are difficult to cover. More importantly, if you are trying to become reliant on your internet sites to be your main sources of income, and looking to quit your regular job then you must earn a significant and reliable income from your sites.
Quite simply, advertising is a necessary part of running a website, whether it be a blog, social networking, news outlet, etc. The key is to to keep the sites’ visitors as the main focus since they will be the ones to content as the center of attention and whenever possible customize the advertising in a way so that it not only pertains to the focus of the website, but can also provide a benefit to the viewers as well.