There isn’t any business that cannot stand to benefit from an influx of customers looking to spend money. However, consumers are fickle creatures who are very image conscious and aesthetically driven. They are very cautious as to who they will do business with, and the image you project will be the first thing that potential customers will come across and will be a major factor in whether they decide to do business with you or not. Why do you think that all of the biggest companies in the world spend thousands of dollars on logos, websites and other marketing materials? The answer is simple: they want to be recognized even without even having their names mentioned. When you see the corporate logo anywhere, you instantly recognize the brand.