I am not an SEO (search engine optimizer). I am not an SEM (search engine marketer). I don’t have very much technical skill or deep understanding when it comes to coding and meta tags, or keywords and anchor text. I write based on what I know and try my best to pick up tips on that which I don’t know from the experts’ blogs. And, what I can’t figure out on my own in a reasonable amount of time, I hire someone with more skill to do for me. What I do know is business, and it’s that knowledge and perspective that makes me laugh at some of the decisions made and actions taken by Google in recent months.