In difficult economic conditions, every client and every dollar counts even more than usual. People are seeing their homes going into foreclosure, companies are laying off employees, municipalities are going bankrupt all across the country. After school and community youth programs are disappearing due to lack of funding and support. Public services such as police and fire departments are even on the brink of being consolidated in many areas in order to save money. While many would say that this is a bad time to market and promote yourself or business, it is, in reality, a perfect time to do that, and help in your community as well.