Not long ago, I told everyone that advertisers view you all as suckers. Nothing represents that view quite as well as a day on which people are urged to go out for extravagant (supposedly romantic) dinners, purchase expensive jewelry, and spend up to triple the regular price for flowers due to inflated demand. And for what? Nothing more than to pump up the sales for greeting card companies, jewelry stores, flower growers, and anyone else who can find a way to profit from a sham of a holiday. Valentine’s Day has become little more than a commercial holiday for many.
Advertising is big business. Nothing proves that more than the Super Bowl–the average cost of a 30 second ad during the Super Bowl is $3.5 million! That just goes to show you the lengths that some companies will go to get their product placed in front of over a hundred million viewers’ eyes. It also shows that consumers allow themselves to be manipulated by ad companies. How you ask? Well, out of the more than 111+ million-plus viewers of the game, how many do you think are watching just for the commercials? Better yet, how many people do you know that are watching just to see the commercials? Those people are spending hours of their time watching a game they have absolutely no interest in or understanding of just to see major corporations put the most sexy, intriguing, funny and cute commercials in front of them.