The calls to “shop local” have been growing louder year after year.
Even one of the largest credit card companies, American Express, started a movement called “Small Business Saturday” to entice consumers to shop at small businesses.
It seems that society has become a bit hypocritical lately.
As a whole, we applaud entrepreneurial spirit and even encourage people to start a businesses to achieve financial success (although it isn’t always the answer or even the right thing for certain people).
But then we condemn big-box national chains for whatever reason with our next collective breath.
We tell people to boycott or avoid certain businesses simply because they grew out of the “small business” category. It doesn’t matter what the reasons are, just avoid anything that isn’t local.
What message are we sending to small businesses?